Telling Billboard

The Horseshoe Casino’s billboard below can be found at multiple spots along I-80. In my travels across Illinois, I’ve passed them countless times over the past few months, and I’ve just got to ask:

Do we really have to wonder why the casino wants you to gamble for 30 minutes before they buy you lunch?

BTW — billboards in the Chicagoland area cost between $3,000 to $5,000 a month to operate. One thing is for certain — the casino is not losing money…