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Ad Council Campaign to Eradicate Distinctions Between Types of Love

A viral video titled “Diversity & Inclusion–Love Has No Labels” provides clear evidence to disprove theories of social evolution. The public (dis)service video is an emotionally compelling, intellectually specious, and morally destructive piece of propaganda from the Ad Council:

The ad shows a throng of people at an outdoor mall watching a series of people dancing, hugging, caressing, and/or kissing behind an x-ray screen. Initially, the bewildered viewers can see only skeletons with accompanying text that says “love has no gender,” “love has no race,” “love has no disability,” “love has no age,” or “love has no religion.” Then the fleshy owners of the skeletons emerge revealing different types of relationships. The skeleton image is a visual metaphor for the cliché notion that love is more than skin deep.

By initially obscuring the types of relationships depicted, the ad’s creators cunningly lead viewers to feel that all forms of love are indistinguishable. By adding simplistic captions about gender, race, disability, age, and religion, the video conflates different ontological categories. The ad thereby reinforces both the notion that all forms of love are identical, and that homosexuality is by nature analogous to race, disability, age, and religion. So many falsehoods promoted through captivating images and music with nary a tidbit of intellectual justification.

The ad’s creators assert only one proposition, which they don’t even attempt to prove. They assert in the video’s title that “love has no labels”—which is patently false. Without defining love or proving that “love has no labels,” the ad’s creators knowingly or ignorantly confuse types of love with human conditions. While they claim that love has no labels, they really mean that the categories of gender, race, disability, age, and religion have no relevance to love. They treat all types of human conditions as if they’re irrelevant to an evaluation of the moral legitimacy of a nebulous, undefined thing called lve.

The problem is that there are multiple kinds of love, one of which is centrally concerned with “gender.” While gender, race, disability, age, and religion are irrelevant to relationships constituted by philia, agape, or storge love, gender is essential to the moral legitimacy of relationships constituted by erotic love.

The intellectual and moral incoherence of this mess of a video is revealed if you follow the logic of its “argument” to its icky end.

If amorphous love is all there is—just one big gooey puddle of love—then why not have two caressing, kissing skeletons emerge from behind the universalizing screen in all their fleshly glory to reveal themselves as an adult man and teenage boy?

Perhaps age really does matter after all. Perhaps age like gender matters when it comes to the type of love that’s labeled “erotic.”

Yes, friends, love does, indeed, have labels. Those labels are philia love, agape love, storge love, and erotic love, and the latter is the only form with which the ad creators are concerned. The song they chose to accompany the ad is last year’s anthem to homoerotic love, “Same Love,” which promotes the same feckless ideas as the ad. This is the song that Macklemore and Mary Lambert performed at the Grammy’s when Queen Latifah presided over a wedding for scores of couples, many of whom were same-sex couples. Here’s what I wrote about that last year:

Queen Latifah, long-rumored to be a lesbian, officiated at the “weddings” of 33 couples, many of whom were same-sex couples, while accompanied by the preachy, feckless song “Same Love” by Macklemore….It was a sorry, sick, non-serious ceremony that looked like something from the garish dystopian world of the Hunger Games, replete with a cheering sycophantic audience, faux-stained glass windows, a faux-choir, [and] a homosexual faux-pastorette….It was a non-wedding festooned with all the indulgent gimcrackery of Satan’s most alluring playground: Hollywood.

This new ad is a pernicious yet likely effective cultural tool for a soma-doping nation. In Amusing Ourselves to Death, Neil Postman warns:

Americans no longer talk to each other, they entertain each other. They do not exchange ideas, they exchange images. They do not argue with propositions; they argue with good looks, celebrities and commercials.

It’s both a tragedy and a travesty that fools now control most of our cultural institutions. For some of these culture-makers, “fools” is too generous. It would be more accurate to describe them as broods of vipers who are hell-bent on destruction.


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The Grammys and the Destruction of Marriage

This past Sunday night’s Grammy awards was a tragic freak show that demonstrated the entertainment industry’s arrogance, ignorance of marriage, and disregard for children. It was a gawdy spitball hurled in the all-seeing eye of a holy God.

The spectacle was bookended by a soft-core porn performance by the not-single lady Beyoncé who twerked and jerked her half-revealed derriere in a series of “dance” moves that simulated sex and stimulated sexual appetite, while the crowd cheered in puerile excitement.

Beyoncé was later joined by her husband Jay-Z who seems to revel in the lustings of strangers for his wife. What kind of man gets pleasure from his wife’s flaunting of her sexuality and from the certain knowledge that men desire to do things to his wife because of her arousing dress and actions? Is it money that motivates his eager embrace of his wife’s immodesty, or pride that he has access to her body when all other leering men do not? If it’s money, how is he different from a pimp?

Beyoncé’s performance reinforced the cultural deceit that modesty and the notion that conjugal love is private are archaic puritanical irrelevancies. Beyoncé has abused her power as a beloved role model for young girls to teach them terrible lessons about sexuality and marriage. Her performance raises many questions:

  • What motivates a young, married mother to flaunt her partially-exposed sexual anatomy to the world and simulate sex movements?
  • Deep down is this what she truly wants to do?
  • Deep down does she really want her husband to delight in the objectification and commodification of her body for the prurient pleasures of other men?
  • Would Jay-Z and Beyoncé want their daughter to one day perform like her mother for the pleasures of men? What would they think about an 18-year-old Blue Ivy recreating her mother’s performance but in a seedy club for the eyes of less expensively attired and botoxed men and women? 
  • Is Beyoncé comfortable with her father watching her performance?
  • What kind of mixed message does this performance send to children? Parents and pediatricians tell children that parts of their bodies are “private parts” that only parents and doctors should look at or touch. We convey that message to them from the earliest prepubescent ages. So, what happens after sexual maturity? Do those “private parts” suddenly become public parts?  
  • Is modesty in dress the same as prudery, or is it a virtue to be cultivated?

Beyoncé’s vulgar anti-woman, anti-marriage performance foreshadowed the climactic setpiece of the evening: Queen Latifah, long-rumored to be a lesbian, officiated at the “weddings” of 33 couples, many of whom were same-sex couples, while accompanied by the preachy, feckless song “Same Love” by Macklemore and the song “Open Your Heart” by the Dorian Gray-esque Madonna. It was a sorry, sick, non-serious ceremony that looked like something from the garish dystopian world of the Hunger Games, replete with a cheering sycophantic audience, faux-stained glass windows, a faux-choir, a homosexual faux-pastorette, and “Madonna” with her faux-face. It was a non-wedding festooned with all the indulgent gimcrackery of Satan’s most alluring playground: Hollywood.  

Here’s an excerpt from theologian and pastor Doug Wilson’s must-read blog post about the meretricious Grammy extravaganza—I mean “wedding”:

[T]hose Christians still besotted by our contemporary sintertainment standards are not going to reflect on how compromised they all are until next year, when the Grammys will have John the Baptist’s head brought out on a platter. And even then, there will be no little debate about it, because some of our more illustrious cultural thinkers will no doubt point out that John’s somewhat direct method of approaching Herod left something to be desired. It was not — let us be frank — an invitation to mutually constructive dialog. It ended badly, to be sure, and John did have such promising gifts and so it grieves us to say that, at least in part, he brought it upon himself.

A homosexual East Coast journalist called me last week, angry about my open letter to Notre Dame University president Father Jenkins. He is angry at just about everything orthodox Christians say about homosexuality, including the assertion that the legalization of same-sex “marriage” will destroy marriage. He believes that “progressives” are not destroying marriage but, rather, expanding it.

I explained that many “progressives” believe—as conservatives do—that marriage has a nature. We just disagree on the features that constitute that nature. Conservatives believe marriage is constituted by romantic/erotic feelings, “binariness” (i.e., marriage is composed of two people), and sexual complementarity. The Left believes that marriage is constituted by romantic/erotic feelings and “binariness.” The journalist agreed with this definition of marriage.

I suggested that if someone were to propose “expanding” the legal definition of marriage to include platonic friends in as large a group as these friends desire, “progressives” who believe that romantic/erotic feelings and binariness are essential constituent features of marriage would likely respond that this redefinition is not an expansion but the destruction of marriage. One cannot jettison inherent features from an institution without changing it so fundamentally that it is, in reality, destroyed.

Conservatives argue that sexual complementarity is as fundamental to marriage as romantic-erotic feelings and “binariness.” Jettisoning the essential constituent feature of sexual complementarity represents the destruction of marriage. Self-righteous Grammy “sintertainers” just hammered another nail in the cultural coffin of marriage.


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