Toyota’s dishonesty

This ad has run numerous times on NFL games this year. It suggests that in order to be able to justify the purchase of a new Toyota truck, you need to sabotage your own older, but otherwise perfectly good vehicle.

Moreover, and reading between the lines, by destroying your older vehicle in an “accident,” your insurance company would have to write you a check covering your loss.

While one truck company uses themes of patriotism and honesty, Toyota has resorted to appealing to customers who have no problem with dishonesty.