With fewer and fewer family-friendly TV shows and more and more that require strict parental controls in place, NBC now wants to bring into your family room a series called The Playboy Club.

An NBC affiliate in Salt Lake City has already refused to air the show, saying their station is “completely inconsistent with the Playboy brand.”

Morality in Media and others, including IFI, are dead serious about pressuring NBC to can the series.

Patrick Trueman, president of Morality in Media, told ABCNews.com. “This show glorifies Hugh Hefnerand the Playboy philosophy toward women — use them, abuse them and discard them — and that’s enough to upset people.”

Trueman, who is leading a coalition of 10 organizations under the umbrella, War on Illegal Pornography, acknowledged that he and others haven’t seen much material from the show but are relying on reports that the show’s actresses were required to sign agreements saying they would appear nude and participate in simulated sex acts.

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Trueman, the former chief of the Justice Department’s child exploitation and obscenity section, said depictions of sex could violate federal indecency laws.

With NBC in fourth place among networks, Trueman issued them a stern warning, “Every advertiser on The Playboy Club will be boycotted, every local affiliate of NBC will be bombarded by a very large segment of society that is sick and tired of those making money off the sexual exploitation of women,” he said.