A new five-year study of the Top 250 movies at the box office shows that movies with very strong Christian worldviews earn the most money. They even outperform movies with lots of foul language, sex and nudity, according to MovieGuide.org.
“Sex, nudity, obscenity, and profanity don’t really sell that well, especially in extreme forms,” stated Dr. Ted Baehr, founder of MovieGuide.org, “But movies with very strong Christian worldviews do three to 11 times better than movies with sex, nudity and foul language. They also perform much better than movies with very strong non-Christian, immoral, false, or even anti- Christian worldviews.
“Moviegoers want to see movies with very strong Christian content. They want the Savior to overcome the darkness, Truth to triumph over falsehood, Justice to defeat injustice, and Beauty to overcome ugliness: They want the Good News of Jesus Christ.”
In the last five years, movies with a very strong Christian worldview earned more than $73 million per movie, but movies with a very strong atheist, agnostic, non-spiritual, or anti-spiritual worldview averaged only $19.3 million.
The study was conducted by the Annual MovieGuide Awards Gala and Report to the Entertainment Industry.