Take-Two Interactive, the parent company of Rockstar Games referring to itself as ‘the purveyors of video gaming pleasure’, has done it again, releasing another video game that contains extreme sexual and violent content.

Take-Two is anticipating $400 million in sales in just one week with its anticipated release of Grand Theft Auto IV tomorrow, April 29th. The Entertainment Software Rating Board (“ESRB”) rates this game an “M” for “Mature”, appropriate for ages 17 and up. Retailers are not required to enforce these ratings when making sales.

Beyond the intense violence, blood and mayhem, during the game the character can have sex with prostitutes, visit adult clubs, request a private lap dance and drive drunk.

The Timothy Plan, a morally responsible family of mutual funds, refuses to invest in companies like Take-Two Interactive because of their involvement in the anti-family entertainment and pornography industry. Arthur Ally, President of the Timothy Plan says, “This $30 billion a year entertainment business is exploiting sex and violence more than ever in their products. We hope more parents will not continue to fall into a category that four out of ten often do by relying simply on the ESRB rating and leave their children alone while they are playing video games.”

Not intended for anyone under 18yrs old, many “unintended” children will no doubt find a way to obtain Grand Theft Auto IV.

“While the ESRB system is a step in the right direction, the ratings are confusing and incomplete at best”, Ally says.

Mr. Ally refers to the Rockstar game, Bully: Scholarship Education, which was released in March, revolving around a mischievous schoolboy and includes several scenes where the main character describes other boys as “hot” and himself as a “totally awesome kisser” after kissing other boys. Bully currently has an ESRB “Teen” rating, appropriate for ages 13 and up.